Shiseido Professional
Visual design and content lead for Shiseido Professional, spanning brand campaigns, social content, and the key visual for various campaign.
Overview
Strengthen brand image and social reach for a leading professional haircare brand across Asia.
Led visual design, photography, and motion across campaigns, social, and event activations.
Sharper visuals and a steadier content cadence lifted engagement and built a lasting agency partnership.
+9.7%
Instagram reach
2.9%
Facebook growth
3 years
Agency partner
Design Process
Beauty Innovator Award
Lead Designer responsible for the overall event visual identity and campaign execution across digital and print.(Event Visual Identity, Digital & Print Design, Social Media, Editorial).
Sublimic Power Duo
Lead Designer across visual development, photography direction, and digital campaign execution.(Campaign Design, Art Direction, Photography Direction, Social Media, Digital Design).
Sublimic Wonder Shield
Integrated campaign for Sublimic Wonder Shield, developing the campaign visual and extending it across digital touchpoints.(Campaign Visual Direction, Digital Design, Paid Social).
COLORMUSE: INSPIRE. CREATE. COLOR YOUR MUSE.
Campaign for Colormuse, translating the product concept into a cohesive visual system across digital marketing channels.(Campaign Visual Direction, Digital Design, Paid Social).
Social Media
I collaborating with the marketing team to conceptualize and create visual solutions. This includes Facebook and Instagram.
Social Media and paid media
2019 Beauty Congress @Tokyo Highlight
Impact
✅ The average reach of Instagram posts increased by 9.7% in 2020-2022, while Facebook saw a growth of 2.9% compared with previous year.
✅ Our agency becomes the advertising partner of Shiseido Professional for three consecutive years.
