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Hi đź‘‹ I'm Cassie, a Product & Visual Designer with over 9 years of experience crafting intuitive and impactful user experiences.

My background spans advertising agencies, e-commerce platforms, and online learning products, allowing me to blend strong visual storytelling with user-centered design.

Currently, I’ve worked on children’s online learning platforms as a Product Desgner, refining my ability to create engaging and efficient experiences.

Previously, at KKday, I optimized internal systems, reducing global marketing personnel costs by 60%. My expertise lies in product design, visual design, cross-team collaboration, and design for e-commerce and learning platforms.

I'm always eager to create thoughtful, user-focused solutions. Let’s connect and build something amazing together 💜

Experience

Freelance Graphic Designer
03/2025 - Present

đź’… Skincare

Created static and motion graphics for social media ads and marketing materials for a Japanese skincare device brand, while also retouching photos to maintain brand quality and aesthetic.

User Experience Designer
10/2024 - Present

🎓 E-learning

Created high-impact visual designs for landing pages and promotional campaigns, boosting conversion rates by 7% while ensuring brand consistency across platforms.

Graphic Designer
06/2024 - 12/2024

🎨 Digital marketing agency

Delivered high-quality design content for advertising campaigns. Created design solutions for brand visual identity and website design.

Product Designer
04/2021 - 3/2024

🏖 online travel e-commerce

Streamlined the billing process, cutting down the time it takes to complete billing tasks by 60%. Optimized email experience across desktop and mobile with modular components, reducing design and development costs by  30%.

Senior Designer
04/2028 - 2/2021

🎨 Digital marketing agency

Managed strategy and designed high-profile digital and print visuals for clients across various industries, including beauty and e-commerce brands.

I specialize in

User interface (UI)
User experience (UX)
Visual Design
Design Strategy
User Research
Motion Design
Editing

Outside of work

I'm into baking (ask me about my ultimate cinnamon roll recipe), crocheting, and going to live concerts—there’s nothing quite like the energy of a crowd singing in unison. I’m also still the hero from The Legend of Zelda, exploring new worlds one quest at a time.