Landing Page Redesign
I redesigned Tapouts' coaching landing page and lifted CTA click-through from 0.64% to 1.09%, a 70% gain, while making pricing clear enough to cut cancellations.
Overview
Build a standalone, conversion focused landing page that earns parent trust and communicates Tapouts' value through clear visuals and strong CTAs.
I led design from research to launch: mobile first wireframes, high fidelity UI, and hands on partnership with developers through implementation.
I raised CTA click-through from 0.64% to 1.09% and redesigned the pricing section for transparency, reducing pricing related inquiries and cancellations.
1.09%
CTA click-through rate
+70%
Conversion lift
Design Process
Tapouts runs online sessions for children ages 4-16 facing emotional challenges, and parents are the buyers. The old site was informational with no clear conversion path, so I designed a dedicated landing page focused on converting visitors into coaching sign-ups.
Key Learnings
💡 I use data to make design decisions clear to non-design stakeholders, which speeds up buy-in.
💡 I design for the full user journey, not just the conversion moment.
💡 I sweat the small details, like explaining the subscription model clearly, because they shape how users experience the whole product.
