Brand & Social Media Strategy
I led visual design and social media strategy for Forme, a functional apparel brand specializing in patented posture-transforming wearables, creating a premium tech-focused brand identity that increased follower engagement and conversion rates.
Overview
Build a distinctive, high-end tech brand identity for Forme to boost social reach, engagement, and product conversions.
Led brand design and social media strategy—produced consistent visuals, planned content, created videos, and optimized performance through analytics.
Maintained brand consistency while differentiating a tech apparel brand for U.S. women aged 35–44, during an early phase with multiple influencer collaborations.
Executed a two-phase strategy: initial testing and audience analysis informed strong content pillars, resulting in increased engagement and clearer brand positioning.
Design Process
