Brand & Social Media Strategy
I led visual design and social media strategy for Forme, a functional apparel brand specializing in patented posture-transforming wearables, creating a premium tech-focused brand identity that increased follower engagement and conversion rates.
Overview
Build a distinctive, high-end tech brand identity for Forme to boost social reach, engagement, and product conversions.
Led brand design and social media strategy—produced consistent visuals, planned content, created videos, and optimized performance through analytics.
Maintained brand consistency while differentiating a tech apparel brand for U.S. women aged 35–44, during an early phase with multiple influencer collaborations.
Executed a two-phase strategy: initial testing and audience analysis informed strong content pillars, resulting in increased engagement and clearer brand positioning.
Design Process
Based on these insights, I created five strategic content pillars and used performance testing to determine the most effective content distribution that maximizes audience engagement.
Performance data showed product innovation features and educational content drove peak engagement.
I used these insights to craft adaptive weekly content mixes, adjusting pillar ratios based on campaign objectives and seasonal brand moments.
As a Graphic Designer and Social Media Marketing Coordinator, I led the content planning, design, editing and strategy execution for Forme. With just 2 months, I successfully achieved:
- +25K growth (86K->110K) in followers, driven by related educational content, promotional campaigns, and influencer videos.
- +16% increase in profile visit through strategic content planning, reels and weekly engagement posts.
- Boosted overall engagement by incorporating interactive stories, polls and giveaway.
Key Learning
- Data-Driven Content Strategy is Essential:
The two-phase approach of testing content in month one before establishing content pillars proved crucial for understanding audience preferences and optimizing engagement rates effectively. - Community-First Approach Drives Sustainable Growth:
Prioritizing interactive and community-building content (25% of strategy) over direct sales content created stronger audience relationships.