Brand & Social Media Strategy
I led visual design and social strategy for Forme, a posture-tech apparel brand, using audience research and weekly data reviews to grow the account from 86K to 110K followers in two months.
Overview
Build a premium, distinctive brand identity for Forme and grow reach, engagement, and conversions with content that performs, not just content that looks good.
I led brand visuals and content strategy end to end: audience research, content pillars, shooting, editing, and weekly performance reviews.
I ran a two-phase, test-then-scale strategy. Early testing and persona research shaped a set of content pillars that lifted engagement, sharpened positioning, and grew followers from 86K to 110K.
+25K
Follower growth
16%
Profile visit rate
2 phases
Test-then-scale strategy
Design Process
I led content planning, design, editing, and strategy for Forme over two months. I started with audience research to define our personas and content pillars, then ran weekly data reviews to scale what worked.
- Followers grew from 86K to 110K (+25K), driven by educational content, promotional campaigns, and influencer videos.
- Profile visit rate rose 16% through structured content pillars, reels, and weekly engagement posts.
- Engagement climbed further with interactive stories, polls, and giveaways, each chosen from performance data rather than guesswork.
Key Learning
💡 I treat content as a testable system: I research personas, define pillars, then let weekly data decide what scales.
💡 I design for performance, not just aesthetics, so every visual choice ties back to a metric.
💡 I turn analytics into direction, adjusting the plan each week instead of betting on one big idea.
