E-Commerce Visual & UX Design
Visual and UX lead for ever-pretty's e-commerce presence, building one consistent brand experience across web, Amazon, TikTok, and SHEIN.
Overview
Build one consistent, conversion-focused identity for ever-pretty across every platform and market.
Owned landing pages, email campaigns, product listings, and social content, aligned with US, UK, and FR teams.
Refreshed visuals and CTAs unified the funnel and turned browsers into buyers.
35%
Email conversion lift
5
Platforms
5
Languages
Design Process
I owned UX/UI design for the U.S., U.K., and France websites, delivering designs for Ever-pretty Curve plus-size pages and redesigning key pages such as Mix & Match and Fit Guide.
I led the visual design and content architecture for ever-pretty's Amazon storefront and A+ product pages, creating cohesive brand experiences that enhanced product storytelling and drove customer confidence across the marketplace platform.
