E-Commerce Visual & UX Design
I drove visual design and user experience for ever-pretty, a global affordable luxury women's fashion brand, creating cohesive brand assets across web, email, TikTok, SHEIN, and Amazon that enhanced platform consistency and customer engagement.
Overview
Establish a consistent, conversion-focused visual identity for ever-pretty across multiple e-commerce platforms and international markets to elevate brand perception and drive sales performance.
Led graphic design and UX optimization—designed landing pages, email campaigns, product listings, and social content while collaborating with US, UK, and FR market teams to balance regional preferences with brand consistency.
Maintained cohesive brand experience across diverse platforms (owned website, TikTok, SHEIN, Amazon) while adapting to regional market preferences and addressing low email conversion rates (8%) despite solid open rates (28%).
Redesigned email strategy with enhanced brand visuals, compelling content, and stronger call-to-actions. V1 implementation achieved 35% conversion rate increase while establishing scalable design systems that unified customer touchpoints across all markets.
Design Process
I redesigned the email experience strategy integrated with Klaviyo, optimizing user flows across the customer journey including welcome series, browse abandonment, cart abandonment, post-purchase follow-ups, and win-back campaigns to improve engagement and conversion rates.
I led the visual design and content architecture for ever-pretty's Amazon storefront and A+ product pages, creating cohesive brand experiences that enhanced product storytelling and drove customer confidence across the marketplace platform.
I collaborated with the marketing team to create performance-driven ad creatives for Instagram and Google Ads, developing visually compelling assets that maintained brand identity while optimizing for platform-specific engagement.
