Data-Driven Email Design
I led the end-to-end redesign of ever-pretty’s email experience, aligning visual design with user intent across lifecycle and marketing emails. By integrating Figma design systems with Klaviyo performance insights, I created scalable, brand-cohesive email templates that improved clarity, consistency, and engagement across key customer touchpoints.
Overview
Improve clarity, consistency, and conversion across lifecycle and promotional emails while maintaining a cohesive brand identity.
Owned visual and UX strategy for email design—mapping the customer journey, defining trigger logic, and delivering modular, reusable email templates in Figma aligned with Klaviyo implementation.
Emails were visually inconsistent and failed to clearly reflect different user intentions across the journey (e.g., browse abandonment, cart recovery, loyalty program, and promotional campaigns).
Established a unified component system and visual language for all emails. Redesigned hero banners and product modules led to measurable improvements in click-through rates and created a scalable foundation for future campaigns.
Design Process
